High-Impact Entrepreneurship

Endeavor company Aorta acquired by .Mobi


Translated from the announcement on Valor.com.br.

.Mobi, a company controlled by the RBS Group (one of the largest media groups in Brazil), has acquired Endeavor-supported firm Aorta, run by Endeavor Entrepreneurs Patrick Lisbona, Antonio Carlos Soares, and Gustavo Ziller.

The acquisition makes .Mobi the largest mobile marketing company in Brazil. The .Mobi group has an increase in revenue of 45% to 50% with the acquisition, reaching a value of up to $35 million reais (~US $17M). The group will also increase the number of employees from 170 to 270 professionals. Aorta has a portfolio of approximately 50 major brands with presence in the country and has produced more than 100 applications, with 2 million downloads in the last year.

“The group’s intention is to become the largest segment in Latin America,” said Gustavo, Aorta’s managing director and partner. According to Gustavo, the Brazilian market for mobile marketing is growing rapidly and is already attracting major international companies operating in the sector. The acquisition of Aorta will allow .Mobi to be more competitive. It is estimated that the market for mobile marketing will double in 2012 from R $1.8 billion to R $3.6 billion.

Antonio, CEO and partner of Aorta, said the deal was made in the last seven months. The company’s board and members will stay; he and Patrick will leave to invest in other companies.

.Mobi was founded in 2007 and since 2008 has joined the RBS Group’s multimedia platform. In addition to .Mobi and Aorta, other companies in the group include fingertips, MonsterJuice, Minucom, DP7, Redemobi, Finggers, and Mobile Hands. The Group .Mobi has offices in Sao Paulo, Rio de Janeiro, Porto Alegre, Recife, Curitiba, Belo Horizonte and London.

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