High-Impact Entrepreneurship

Mexico’s Mastretta Cars Opens First Global Dealership; Plans Expansion into the U.S.

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Mastretta  Cars, founded by Endeavor Entrepreneur Carlos Mastretta Guzmánrecently unveiled its flagship global car dealership in Toluca, Mexico on the heels  of an announcement that the company is planning a larger expansion into Mexico and the U.S. The plan includes anticipated openings in the Mexican cities of Monterrey, Guadalajara and Mexico City as part of a marketing strategy that will allow their customer base more direct access to their high-end line of sports vehicles. With growth expected to be in the double digits in 2014, Mastretta is working with the British Racing Group to open its first U.S. dealership in Philadelphia, which will help the company explore additional distribution points in the Americas.

Since its founding in 1987, Mastretta has set out to be one of a few Mexican automotive companies designing and building sports cars domestically. Selected as an entrepreneur in 2010, Carlos has received a number of services from Endeavor, including business and marketing guidance from a local advisory board and investment from Endeavor Catalyst.

Read media coverage of Mastretta’s expansion in national Spanish-language outlets including El Economista, El Financerio  and Vanguardia.

 

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