International marketing agency MBLM, a longtime Endeavor supporter, recently convened senior leaders for a day-long brand innovation workshop around WeHostels. Founded by Endeavor Colombia Entrepreneur Diego Saez-Gil, WeHostels is a mobile application that allows travelers to book hostels and budget accommodations around the world. Diego plans to build his company into the largest community of young travelers in the world.
MBLM’s workshop yielded a number of innovative ideas on how to reinforce WeHostels’ unique value proposition, as well as activation strategies to increase awareness of the brand. One idea led to the creation of the video “Where do you want to go before you die,” in which Saez-Gil and NYC pedestrians shared their dream vacation.
For a summary of the workshop, see video below.