Endeavor firm Hiref, a Turkish luxury décor company, unveiled their new showroom in Qatar on April 14th. Founded by Endeavor Entrepreneurs Güvenç Kılıç and Ebru Çerezci, the brand draws inspiration from traditional Anatolian art and creates collections that aim to be both contemporary and timeless. Their collections have a new home in Porto Arabia, along with other international luxury design names such as Hermes and Giorgio Armani. The ambassador of Turkey to Qatar and his wife attended the opening.
Selected by Endeavor in 2009, Hiref’s opening in the The Pearl-Qatar marks continued international expansion for the brand. Hiref has retail locations in Ankara, Istanbul, and Jeddah, in addition to launching an online store. The handmade collections include vases, tableware, and mirrors crafted from fine metals, glass, and gemstones, preserving Turkish heritage and and capturing the world’s attention. JustLuxe.com called Hiref the “ultimate trendsetter of the ultimate design world” and the New York Times also mentioned the brand in an article about home design in Istanbul.