Shane Immelman, founder and CEO of Lapdesk, celebrated the 2010 FIFA World Cup in a special way. In partnership with the car manufacturer Hyundai, his company brought 4,500 underprivileged schoolchildren in South Africa to attend live World Cup matches. The children were picked up at their schools, provided with a backpack and blanket, and treated to an experience of a lifetime.
Lapdesk and Shane have been the subject of numerous news stories and Harvard Business School case studies. Since late 2004, the initiative has manufactured and distributed more than 800,000 Lapdesks (portable, ergonomically-designed writing desks) to schoolchildren in need. Shane’s goal is to eliminate the 4 million desk shortage in South Africa, and significantly address the estimated shortage of 400 million desks in other African countries and globally.
Most recently, in a July 21st event, Archbishop Emeritus Desmond Tutu was on-hand for a giveaway of 1,000 lapdesks to Lwazi Public Primary School outside of Cape Town.
Shane remains an active member of the Endeavor community. Since being selected in September 2006 and receiving a range of services (e.g., mentorship, town hall meetings, eMBA and G-Lab programs, Immersion Tours, market-scoping trips), his revenues have grown by 2,100% and number of jobs by 617%. Shane remains a strong ambassador and pioneer for Endeavor South Africa.