High-Impact Entrepreneurship

Endeavor Entrepreneurs meet top designers and execs at New York fashion tour

By Karen Martell


Among the services that Endeavor offers to Endeavor Entrepreneurs are special tours and events. On November 10-11, Endeavor hosted its first-ever “Fashion and Design Spotlight,” a two-day event in New York City.

Why fashion and design?

Endeavor’s 2010 Gala, the capstone of the tour, honored Gilt Groupe, a popular e-commerce site that sells luxury brands for up to 70% off retail. In the spirit of fashion, Canem Arkan, Goldman Sachs fellow and member of Endeavor’s Entrepreneur Services team, organized the Fashion & Design Spotlight catered to fashion and design entrepreneurs.

What did the event entail?

4 Tours/Site Visits: Tour of Ralph Lauren’s new flagship store on Madison Avenue and “Behind the Seams” with Angel Sanchez, Cynthia Rowley, and Dennis Basso
2 Keynotes: Keith Miller, Partner at Goode Partners (consumer goods investor) and Maureen Case, President at Estee Lauder Companies.
3 Panels: Building Your Public Image; Global Expansion; and E-Commerce
Breakfast with the Founders of Gilt Groupe
Lunch with Glenda Bailey, Editor-in-Chief of Harper’s Bazaar Magazine

The presenters included:

Julia Leach, Founder of Chance and former Creative Director, Kate Spade
Miki Berardelli, Chief Marketing Officer, Tory Burch
Ellen Rodriguez, SVP International & Licensing, Juicy Couture
Ersin Akarlilar, CEO, Mavi Jeans
Jennifer Fleissl, Co-founder and President, Rent the Runway
Demet Mutlu, Founder and CEO, Trendyol.com (Gilt Groupe of Turkey)
Margaret Mager, Consultant, Liz Claiborne
Vanessa von Bismarck, Co-founder, Bismarck Phillips (Agency)

What were the key takeaways?

Some of the main themes highlighted were:

– Use technology to reach your customers, better understand your existing and potential markets, and streamline operations while cutting costs

– Define your authentic niche and when ready, carefully craft an effective global expansion strategy through retail, wholesale, and e-commerce

– When pursuing fashion/design ventures, don’t limit your sights to the US alone, but use local expertise to identify niches and opportunities in emerging markets as well


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