High-Impact Entrepreneurship

Spotlight on Endeavor Uruguay: “Experiencia Endeavor” and “Women Entrepreneurs” events

Endeavor Uruguay recently gave aspiring entrepreneurs an exceptional chance to bring their dreams into focus with two successful events.

The Experiencia Endeavor (Endeavor Experience) program has been held intermittently since 2011. Four events will be held in 2012, each with a different theme and a high mentor-to-attendee ratio. Experiencia Endeavor events are conducted in a relaxed atmosphere and present budding entrepreneurs with the opportunity to mingle with each other and join roundtable conversations with Endeavor mentors. The March 2012 gathering was sponsored by Commercial Bank, Costa East, Antel, among others, and had over 120 attendees. Marcelo Lombardi, the Chairman of the National Chamber of Commerce and Services of Uruguay, began the conference by talking about what makes a business successful today.

Participants had the unique opportunity to make contact with more than 20 thriving mentor-entrepreneurs during 12 roundtable sessions. Each group had its own area of focus, including human resources, sales and marketing advice for potential and current entrepreneurs, and was led by a key industry player such as Laura Di Carlo, Mauricio Oppenheimer, Carolina Moreira, and Santiago Cat. Endeavor Entrepreneurs were also on hand at the event. Another Experiencia Endeavor event will be held in Uruguay this June.

Recently, Endeavor Uruguay also organized the Women Entrepreneurs Breaking Barriers program, which presents workshops and roundtable sessions to Uruguayan women entrepreneurs. The latest event had more than 80 attendees and included a workshop led by Endeavor mentor Mariela Marenco on how to make effective business decisions. The next Women Entrepreneurs Breaking Barriers event will take place in May. More than 200 women are expected to participate.


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