High-Impact Entrepreneurship

Endeavor Staff Featured at the 2014 Global Entrepreneurship Congress in Moscow

GEC2014The 2014 Global Entrepreneurship Congress  took place in Moscow, Russia this year from March 17th – 20th, convening industry leaders, top entrepreneurs and policymakers in an annual event that promotes ecosystems of entrepreneurship and innovation worldwide. The main planning event for Global Entrepreneurship Week, an Endeavor partner, this year’s GEC was also co-hosted by the Moscow City Government and the Kauffman Foundation. Eleven members of Endeavor’s staff attended representing offices in Argentina, Brazil, Chile, Colombia, Mexico, Turkey, Uruguay, and the U.S.

With over 7,000 participants from more than 150 countries, the four day conference highlighted themes ranging from ecosystem development to startup financing, featuring an agenda of over 80 events taking the form of interactive workshops, keynotes and speaker sessions. Notable speakers this year included Peter Vesterbacka, CMO of Rovio Entertainment, Kathleen D. Kennedy, Chief Strategy Officer of MIT Technology Review, Boris Titov, Russian Federation Presidential Commissioner for Entrepreneurs’ Rights, Karim Rashid,  industrial designer and architect, and Ingrid Vanderveldt, Entrepreneur-in-Residence at Dell.

From the Endeavor network, five staff members had the opportunity to speak at this year’s events, demonstrating the organization’s growing role in the global entrepreneurship landscape. Below are highlights of Endeavor’s participation this year.

Endeavor Insight Director Rhett Morris spoke on a panel focused on “Moving Towards Evidence-Based Policy-Making”, which highlighted the disparity between entrepreneurship policy and the actual needs of entrepreneurs and small business owners. During the panel, Rhett pointed to a recent Endeavor Insight report on Miami’s entrepreneurship ecosystem, which revealed that what entrepreneurs viewed as their biggest challenges differed from the views of policymakers, reinforcing the need for local leaders to craft programming and agendas based on more research and direct feedback from entrepreneurs. In addition, Rhett moderated a panel on “Mapping Entrepreneurship Ecosystems”, which highlighted an emerging field of data visualization that focuses on trends in entrepreneurship and seeks to better identify and understand global ecosystems. In particular, the panel discussed the need for organizations to share research and data and involve entrepreneurial communities in the process of mapping, which has the potential to reveal significant patterns and insights to business leaders, policymakers and the general public.

Endeavor Global’s Marissa Carberry, a Manager on the Marketing & Communications team, participated in a “Social Media 101″ panel session tailored to GEW Lead Hosts, with the goal of identifying best practices for managing social media campaigns and maximizing engagement during GEW. Marissa and Endeavor Turkey‘s Senior  Marketing Associate Alev Ertem discussed a joint Endeavor social media campaign entitled #EndvrTale conducted during GEW 2013, highlighting Endeavor Entrepreneurs and taking advantage of the week-long social conversation occurring around global entrepreneurship. Read more about Endeavor’s efforts during GEW 2013, including highlights from Twitter, by clicking here. Alev also made note of Endeavor Turkey’s partnership with Endeavor Entrepreneur company Youthholding, founded by Aslı Caner and Emrah Kayawhich has helped the office improve its digital and social presence across multiple channels with a particular focus on engaging younger generations of entrepreneurs in the region.

Managing Director of Endeavor Argentina Gabriela Macagni participated in a session of presentations entitled “Pitches and New Ideas”, which allowed various organizations to present innovative developments in their programming or events. Gabriela introduced the Startup Camp Latin America program, a series of digital events hosted by Argentina during GEW 2013 that convened over 4,000 Latin American entrepreneurs online for educational and support programming focused on startups. Finally, Pamella Goncalves from Endeavor Brazil‘s Entrepreneur Services team spoke on a panel session focused on “Metrics, Impact & Funding”, detailing methods for measuring and gauging the impact of entrepreneurship-focused organizations.

Endeavor has a been an active supporter of the GEC since it launched in 2009, even co-hosting the 2013 GEC in Rio de Janeiro which also featured many members of the Endeavor network, including staff, mentors and entrepreneurs. To learn more about this year’s conference, including summaries of the events and video highlights, click here.

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