High-Impact Entrepreneurship

Endeavor firm Socialmetrix launches online TV series

Endeavor Entrepreneur Juan Damia can now add another position to his resume: talk show host. Damia and fellow Endeavor Entrepreneurs Gustavo Arjones and Martin Enriquez are cofounders of Argentinian firm Socialmetrix. The recently launched a monthly talk show style TV show called Socialmetrix TV, which will explore social media success stories, failures, and general industry issues.

Socialmetrix is an online platform that turns comments, tweets, and Internet chatter into a source of valuable marketing information. The firm’s proprietary technology can tell companies what is being said about them and their products. Socialmetrix has received much local and international attention, most recently garnering British media firm A&N Media’s first investment in Latin America.

In the first installment of Socialmetrix TV, below, the leaders of Movistar Argentina’s Social Media team discuss their experiences creating and running one of the most successful social media projects. Episodes are recorded in Spanish, have English and Portuguese subtitles. (Once the video starts playing, click on the CC button on the bottom right of the player to activate subtitles).

The company recently released its second episode with Florencia Pini of the Starcom MediaVest Group (also below).


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