Endeavor Entrepreneur Fatma Ghaly, managing director of Azza Fahmy Jewellery, was recently featured as a guest judge on the Egyptian reality show El Mashrou3, a series that spotlights young social entrepreneurs as they compete in team challenges that test and improve their real-world business skills. The goal of the series is to not only raise awareness of the culture of entrepreneurship in Egypt, but also provoke discussion of important social causes in the region.
In the episode, Fatma judges the contestants after they are challenged to create a home decor piece from recycled products within a small budget. She evaluated the contestants on creativity, pricing, and feasibility, while also giving advice on project planning. Working with Endeavor’s Egypt affiliate, El Mashrou3 has also featured a number of Endeavor mentors as guests.
Since Azza Fahmy’s selection in 2008, Fatma and the company has been active members of the Endeavor network, receiving introductions to designers and potential partners as well as strategic business advice through the G-Lab Program.
Watch the entire episode in Arabic below: