Endeavor Entrepreneur Company Cinemagic recently announced plans to begin a four-year expansion of its theaters throughout Mexico. The Puebla-based chain was founded in 2005 by Endeavor Entrepreneurs Jose Ignacio Irigoyen and Roberto Quintero with the aim of bringing high-tech, modern movie complexes to smaller cities with populations of 50,000 to 150,000 throughout Mexico. Discovering that the small city demographic often lacked access to the same entertainment facilities as their larger urban counterparts, Jose and Roberto sought to bring affordable entertainment options and democratize the movie experience for all Mexicans.
With 70 theaters currently in operation and plans to expand to 200 screens over the next four years, Cinemagic’s growth strategy was announced on the heels of a capital injection by Agersa Group, a Mexico-based real estate development operation. In addition, the company is moving towards digitizing all of its movie screens, becoming the second exhibition company in the country to achieve this status.
After their selection by Endeavor in 2010, Jose and Roberto have been active participants in a number of networking and mentoring events within the Endeavor network, including work with the Endeavor eMBA Program.