Endeavor Chile company ComparaOnline.com, Latin America’s main comparison site for financial products and insurance, recently signed a strategic alliance with Buscapé, founded by Endeavor Brazil Board Member Romero Rodrigues. ComparaOnline.com will acquire Buscape’s financial and insurance oriented brand, Corta Contas.com.br.
Since its launch in 1999, Buscapé has emerged as Brazil’s E-Commerce leader, connecting customers to the products and services of retail companies, financial market and advertising agencies, distributors, and consumer good providers. Under this agreement, Buscapé will join the ComparaOnline board of directors. The companies expect a complete human resource and product merge by the end of the year.
“We’re very excited with this association. ComparaOnline.com is the best operator in this segment in the region, and has been adding a great amount of value to its customers through the efficiencies it generates,” said Romero Rodrigues, CEO and founder of the Buscapé Group.
This alliance is the latest in a string of achievements for ComparaOnline.com. Sebastián Valin Acuña founded the company in 2009 and was selected as an Endeavor Entrepreneur in 2012. That same year, ComparaOnline.com received funding from Kaszek Ventures, a leading LatAm Venture Capital firm founded by two MercadoLibre alums: co-founder & Endeavor Argentina Entrepreneur Hernán Kazah and former CFO & Endeavor Global Board Member Nicolás Szekasy. Today, ComparaOnline.com employs over 90 people and is empowering customers to make informed decisions about insurance products and rates. Valin Acuña hopes to one day take the company public on the NASDAQ.
“We are convinced that together both companies will offer the best service in the industry to both end users as well as insurance or financial companies,” he said. “Buscapé’s decision to form an alliance with us after an in depth market analysis confirms the leading position ComparaOnline has in Latin America.”