Latin America’s leading branded-entertainment agency, FiRe Advertainment, has partnered with Endeavor Argentina to produce 30 paid mini-documentary films — each highlighting an accomplished Argentine entrepreneur. The films have begun to air on FOX cable channels and in movie theaters across Argentina. To learn more about the project, see the recent writeup in Advertising Age.
Globant, an Endeavor-supported software developer, is one of the companies featured. “In seven years, it already has 2,500 employees and Argentinians already consider it as the local Google,” said FiRe founder and president Rodrigo Figueroa Reyes. Click here to view the promo video for the project.