High-Impact Entrepreneurship

Endeavor and SAP Partner to Host a ‘Design Thinking’ Session for Entrepreneurs in Dubai

sapSAP, a global corporate partner of Endeavor, worked closely with Endeavor staff during the 51st International Selection Panel in Dubai to offer candidates the opportunity to brainstorm and share business development strategies in a day-long ‘design thinking’ session.

Led by SAP VP Sameer Areff, the goal of the session was to provide a forum for the entrepreneurs to uncover and address key business challenges by applying a collaborative, user-centered design approach. With the help of a graphic illustrator who transcribed the conversations, advisers from SAP and Endeavor staff worked with the entrepreneurs to identify issues that touched on a range of external and internal challenges, from customer service to  product development. The resulting ‘roadmap’ provided a  case study of issues and approaches for every entrepreneur to relate to their own business model.

“Design thinking is a powerful tool that helps entrepreneurs take a step back from the day-to-day to drill down on a topic or business challenge in a diverse team,” said Nicolette Van Exel, SAP’s Global Director of Corporate Social Responsibility. “SAP uses this internally and with our customers to address critical technology and business questions. By providing this offering to entrepreneurs we hope to help the next generation of business leaders accelerate and innovate.”

Previously, Endeavor worked with SAP to host similar ‘design thinking’ workshops during the 2013 Endeavor Summit, offering an innovative and interactive session to participants. Read more about the Summit event by clicking here.

Watch a recap video of the Dubai session courtesy of SAP:

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