High-Impact Entrepreneurship

eMBA Field Report: The emerging giant in Santiago

Chris Zefferys is an MBA student at the Thunderbird School of Management and is spending his summer as an eMBA working with Kibernum in Santiago, Chile.

I love the energy, passion and drive that developing markets such as Chile possess. In Chile, I’ve had the opportunity to work with Kibernum, which is an emerging giant. The company is a leading IT services provider that will celebrate its 20th anniversary this year. Endeavor Entrepreneur Mario Araya, Kibernum’s founder and CEO, is making the right steps to build a foundation for the transition to a domestic powerhouse and a global player.

As the emerging giant awakens, there’s a ton of work to be done and that’s truly the exciting part. I am working with the marketing team on corporate as well as global strategy. In a developing market the institutional voids that companies confront are all the more real. Those voids include capital, talent and product. Access to market research, for example, has proven challenging. What is required is an entrepreneurial spirit to seek out what is needed and piece together the story. Through the process I have met and listened to a variety of people and have gained a deeper appreciation for what my entrepreneur has accomplished.

Endeavor has definitely made an impact on Kibernum having provided eMBA interns over the last couple of years. The Endeavor Santiago team has been outstanding. Florence Martin and the entire group have made my experience incredible to say the least.

In closing, Santiago offers a bit of magic every day if you’re tuned in. Examples include a group of clowns walking down the street at night, a big, stray German Shepherd gleefully lounging in a cardboard box that was clearly too small for him, a band of young people banging pots and pans surprisingly in harmony, and waking up every morning to a view of the majestic Andes. As one great author said, “if you’re tired of London, you’re tired of life.” The same is true of Santiago and the surrounding beauty that Chile presents.

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