High-Impact Entrepreneurship

eMBA field report: promoting health in the Mexican sun

Maria Fernanda Brockman at Alivio Capital

Maria Fernanda Brockman is an MBA Candidate, class of 2013 at the F.W. Olin Graduate School of Business at Babson College. She is interning with Alivio Capital, a sister company of Imagen Dental, through the Endeavor eMBA Program.

I have been in Monterrey, Mexico for three weeks. The city is beautiful, surrounded by mountains, and there are a lot of things to do. If you want to feel the summer sun, this is the place to visit. It’s 40°C every day.

I am working with Endeavor Entrepreneur Patricio Villarreal at Alivio Capital, a financial Institution that grants credit for healthcare services. The company is in a stage where it has enormous potential for growth and expansion. I was brought in to create a commercial strategy and position the brand nationally.

My first step was to get to know the company, the culture and the customers. Alivio Capital is in the service industry, so having a satisfied, happy customer is the number one priority. I started by studying the customer, understanding the characteristics and preferences that define our clients. After that, I started speaking with the management team to understand the company’s culture, products and day-to-day operations.

Now, I know what the customer wants, the company’s potential for growth and where to focus its efforts to position the Alivio Capital as the #1 option for healthcare financing. Working here has been a great experience, so far, and I believe every day will get better.


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