High-Impact Entrepreneurship

eMBA field report: mobile media in Monterrey; the right place at the right time

Nuno Neves studied business at ISCTE Business School in Lisbon, Portugal and New York University’s School of Continuing and Professional Studies. He is interning with Naranya in Monterrey, Mexico, through Endeavor’s eMBA Program.

I am currently working at Naranya. It has the true entrepreneurship spirit that I was looking for! Everyone in the company lives intensely the moment and is always pushing forward in order to achieve excellence. The key for the incredible results at Naranya is the team spirit. Everyone is involved.

Naranya is in Mobile Media & Commerce company and it is developing new products/markets in order to build a mobile ecosystem for Latin American markets. Currently, it operates in seven countries and it plans to expand its market and extend its offerings to become the leader in Latin American Mobile Media & Commerce.

I am currently developing a strategy for new business and products to be marketed in Latin America. It is clearly a challenge and an opportunity. I feel that I’m at the right place at the right time. My days are fascinating. I spend them brainstorming with the CEO, Financial, Product, and Innovation managers in order to create a winning strategy.

These few last weeks have been amazing. I have attended Endeavor’s local events and met local business people. Monterrey has an atmosphere of entrepreneurship that fascinates me. Above all, this has been an opportunity to fully experience the local culture.

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