High-Impact Entrepreneurship

eMBA field report: improving Latin American tourism options online in Argentina

Mohamed Thoraia is an MBA candidate at IESE Business School in Barcelona, Spain. He is interning with Endeavor Entrepreneur company Evolution Group through Endeavor’s eMBA Program.

Flying for more than 25 hours — all the way from Cairo to Buenos Aires — was not enough to keep me from going to the office on the day I arrived.  My excitement about being in Argentina and my curiosity about doing business in Latin America gave me enough energy to get through the day.

Founded by Diego Noriega, one of the most accomplished internet entrepreneurs in Argentina, Visiting.net is about changing the way that tourism businesses reach consumers. It is a Vacation Rentals Portal that aims to consolidate the fragmented online and offline rental offerings in Latin America and provide the travelers with a truly local experience.

Working on the market entry strategy and brand development for Visiting.net has offered me a golden opportunity to learn about the travel and tourism market in Latin America and understand the dynamics and the drivers of this vital industry.  It was also rewarding to be a part of the entrepreneurial community through various interactions with Endeavor local office staff or by spending time with fellow MBA alumni who are persistently working on their start-ups in a truly inspirational environment.

Ultimately, being surrounded by the passionate and motivated team at Visiting.net, indulging in the unique taste of Argentine food, and hopping between the barrios of the stunning Palermo Soho district have certainly been some of the key highlights of the past few weeks.




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