High-Impact Entrepreneurship

eMBA Field Report: From Hong Kong to Uruguay

Rufino de la Rosa is an MBA student at the Hong Kong University of Science and Technology, and spent the summer as an eMBA in Uruguay.

It feels like we arrived in Montevideo only yesterday. Before we came here, we knew we were going to work for todotvmedia, a magazine for professionals in the media industry that is currently working to create a new online service for this market. Previous to our arrival to Uruguay, we had several conversations with the staff to become more familiar with this new service; however we were impressed with how the initial idea had evolved to the creation of a unique platform for the media industry.

Our first day in the office was amazing; the staff received us with a big smile and with the most popular drink in Uruguay: mate. We felt comfortable and supported from the very first minute, and immediately started to work on the new project. We had some information about the company to start, but did not know what kind of work atmosphere or culture to expect. We were pleased to find that they are amazingly creative people who work with passion and commitment in a wonderfully contagious way.

Through the weeks, we have conducted a deep analysis of this complex industry, completed a competitor analysis, and another study about data providers for South America. Currently, we are in the phase of interviewing professionals in the industry to clearly define their needs. It has been great to interview people with such in-depth experience in the TV/media industry. Looking back, we cannot believe how much we have learned in the few short weeks we have been here.

Apart from work, we have enjoyed the experience of living in Uruguay. It is winter here, but it doesn’t affect the warm Uruguayan people, always ready smile and meet for an “Asado” (barbecue). And as an added bonus, we had the opportunity to celebrate the victory of Uruguay in the Copa America, and we discovered how passionate Uruguayans are about soccer and their national team. We’ll never forget the awesome celebration in the streets and at the stadium!

I cannot be more enthusiastic about the company, the project and the country. It is great to be part of this project, and it has been an invaluable personal experience for both of us. Thanks to Endeavor, todotvmedia, and the people in Uruguay that have helped us so much to have a wonderful stay in South America.


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