High-Impact Entrepreneurship

eMBA field report: courting car dealerships and changing career trajectories in São Paulo

Anthony Muljadi is a recent graduate of Harvard Business School. He is interning with iCarros, founded by Endeavor Entrepreneur Fernando Ortenblad, through Endeavor’s eMBA Program.

Oi!

My name is Tony and I recently graduated from Harvard Business School. I grew up in Colorado and worked as a consultant in New York prior to my MBA. During business school, I was actively involved in activities surrounding Social Enterprise, Volunteer Consulting, and International Business. These three passions eventually led me to seek out an internship with Endeavor.

I am currently an eMBA working at iCarros, an internet startup in São Paulo that sells classified ads and online products to car dealers across Brazil. I am working closely with Endeavor Entrepreneur Fernando Ortenblad, the Superintendent of Operations, on a number of marketing and sales initiatives at iCarros. I was initially drawn to working with iCarros because I wanted to gain experience in an entrepreneurial environment, work in an emerging market, and better understand the function of marketing.

My experience at iCarros has far exceeded my expectations. The people here have been incredibly welcoming and helpful. I am constantly learning new things as I gain exposure to diverse projects, ranging from CRM implementation, to new product development, to measuring sales effectiveness. My favorite part of the internship has actually been learning how to work in a different language and culture. Picking up Portuguese has become easier as I attend meetings and go to lunch with my Brazilian coworkers.

A few passions of mine have been solidified during my time here at iCarros. The first is that I want to continue working internationally, regardless of where my career takes me. What I love about international business is that it forces you to adapt to a different environment, understand other people’s perspectives, and find common ground. Entrepreneurship is another passion of mine that has grown here in Brazil. I know that someday I will want to start my own business, because I have realized that when you are your own boss working toward something you believe in, your job becomes infinitely easier. That is not to say that being an entrepreneur is easy in itself, but rather the challenges you face become that much more important to overcome.

I only have three more weeks here at iCarros and I am feeling quite sad about leaving. I have had such a great experience here at the company as well as in Brazil as a whole and I really hope to come back some day. I feel so lucky to have been given this opportunity by Endeavor, and I know that many of the lessons I have learned here will be incredibly valuable later on in my career.

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