High-Impact Entrepreneurship

eMBA field report: a fresh approach to fast growth and seaside splendors in Uruguay

PedidosYa entrepreneur Alvaro Garcia and eMBA Anthony Musso

Anthony Musso is an MBA candidate at NYU’s Leonard N. Stern School of Business. He is interning with Endeavor Entrepreneur company PedidosYa.com in Uruguay through Endeavor’s eMBA Program.

I am coming into the homestretch of my eight week internship with PedidosYa (online food delivery leader in Latin America) based in Montevideo, Uruguay and I am delighted to report that it has been an incredibly positive and transformative experience for me. Working and living in Montevideo has given me a strong appreciation for the Uruguayan culture and its wonderful people. Well educated and extremely friendly, my colleagues and I have become fast friends. I feel very fortunate to have landed in such a welcoming environment.

I have also had the opportunity to travel, visiting Punta del Este, Colonia and Buenos Aires. Although I went during the off season, I had an absolute blast in Punta. I have never seen a city filled with so much residential construction and absolutely no industry to speak of, aside from tourism. It truly is a resort city, built to enjoy. Colonia, the oldest settlement in Uruguay, is a charming town with cobble stone streets and a rich history. Across the river is Buenos Aires, which can only be described as…simply the best.

Working with three distinct, highly intelligent entrepreneurs at PedidosYa has been terrific! They have provided me with valuable business lessons and helped me clarify many of my own professional aspirations. Upon arrival, my assigned objective was fairly broad: help us grow in the best way possible. For me, this important task and full access to a fast growing company in an exploding industry was a dream job. I divided my time in two areas. First, focusing internally, I researched industry best practices and developed a road map for automating order processing. Second, I performed an in-depth analysis of the competitive landscape in Brazil, PedidosYa’s largest and most promising market, and with cofounder Alvaro Garcia devised a completely novel marketing strategy.

Looking back, I have learned and experienced a great deal in such a short period of time. I am extremely happy that I took the leap and joined Endeavor’s eMBA program.

Comments

Contact us

Press center

Community

Newsletter Sign Up