High-Impact Entrepreneurship

Egypt’s TA Telecom Makes Connection With Endeavor South Africa, Plans Regional Expansion

TATelecomSATo support his expansion in Africa, Endeavor Entrepreneur Amr Shady, co-founder of Egypt’s TA Telecom, recently made an Endeavor connection with the team at Endeavor South Africa. Demonstrating the impact of the organization’s global network, Amr was able to leverage Endeavor’s resources to help him connect with local business leaders and industry experts. In addition, Amr has shown his support for the South Africa office through give-back, fulfilling Endeavor’s  mission to foster an ecosystem of high-impact entrepreneurs.

Selected by Endeavor in 2011, Amr is the co-founder and CEO of TA Telecom, a value-added services (VAS) mobile solutions provider that delivers time- and location-specific content to subscribers. With operations across the Middle East and Africa, TA’s services range from demographically-targeted SMS advertising to custom content delivery platforms. Servicing over 10 million subscribers, TA is working towards international growth with its expansion into South Africa, where the mobile phone market has an estimated 59 million users. 

In June, Amr traveled to Johannesburg to attend the VAS Africa conference, an event dedicated to the development needs of African operators. While there, he was connected to South Africa’s Everlytic, founded by entrepreneurs Sam Hutchinson and Josh Adler, as well as a candidate entrepreneur that provided support for his market entry analysis. In addition, the  Endeavor team connected Amr to a local public relations firm to discuss communications strategies while also helping him arrange opportunities with digital agencies and media. In addition to offering financial support, Amr’s give-back efforts include advising potential candidate entrepreneurs in the telecommunications space in South Africa. With plans to become more engaged in the region, he will also look towards Endeavor to help him source potential members for TA Telecom’s South Africa Advisory Board.

Since joining the Endeavor network, Amr has been an active promoter of the organization’s work, serving as a mentor and board member for Endeavor Egypt. As a panelist at International Selection Panels, he has played a key role in selecting new generations of entrepreneurs in the pipeline. Endeavor continues to help Amr connect with top entrepreneurs and investors around the world, and recently featured him as a keynote at the 2014 GigaOm Structure Data event in New York.


Amr Shady speaking at the VAS Africa event


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