High-Impact Entrepreneurship

Ciceksepeti announces minority investment by Amazon

The following is a press release announcing Amazon.com’s first investment in Turkey – in Ciceksepeti.com, a company founded by Endeavor entrepreneur Emre Aydın. Endeavor facilitated an introduction between the companies starting last May at the Endeavor International Selection Panel in London, where Emre was selected.

ISTANBUL – December 20, 2011 – Ciceksepeti (www.ciceksepeti.com), the leading flower and gifting-based e-commerce company in Turkey today announced that Amazon.com, Inc. (NASDAQ: AMZN) has signed an agreement to make a minority investment in Ciceksepeti, subject to customary regulatory approvals in Turkey.

“The Ciceksepeti management team has built an innovative e-commerce company in Turkey, and we’re delighted to be supporting the company as it continues to grow,” said Greg Greeley, vice president of Amazon European Retail. “Ciceksepeti shares Amazon’s focus on offering great prices, selection and convenience as it brings flowers and other gifts to its customers across Turkey.”

Founded by Emre Aydin, Ciceksepeti is a premier online destination in Turkey for delivering flowers and other gifts to customers nationwide, including same-day deliveries in most metropolitan cities. The company offers customers a wide selection of flowers, gourmet gift baskets, jewelry, and other products for every important occasion in the lives of people that matter to them.

“I am delighted to have Amazon on board as an investor as we enter our next phase of rapid growth,” said Emre Aydin, founder/CEO of Ciceksepeti. “Ciceksepeti is committed to staying focused on providing the high level of quality that Turkish consumers have come to expect when orderingflowers, gourmet products, and other gifts for the important people in their lives.”

Terms of the investment were not disclosed.

About Ciceksepeti.com

CicekSepeti is one of Turkey’s leading online flower retailers and an emerging leader in related gift giving categories, such as candy and jewelry. CicekSepeti prides itself in consistently deliveringquality products and services at competitive prices. The company offers same day delivery in all ofTurkey through 150 contracted florists and 24×7 customer support.

CicekSepeti expects to double its revenues from last year. In the summer of 2011 the companystarted CicekSepeti Gurme for the confection and sales of candy, chocolates and cakes, which can be sent as a gift in similar occasions as flowers. More recently the company also started to offer jewelryonline and is planning to launch experiential gifts early 2012.

Ciceksepeti.com was first launched in 2006 by Emre Aydin, CEO, who remains the majorityshareholder. Hummingbird Ventures invested in CicekSepeti in January 2011. Headquartered inIstanbul, CicekSepeti currently employs 160 people.


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