By Markus Lampinen
Success is not a given for any type of company, yet when one reaches success in a larger extent, it may be hard to remember to strive for greatness and not accept success as a right that’s earned. Accept success as your norm, and you’ll definitely wake up one morning far behind your competition.
Entrepreneurs and people building businesses (or any business division or unit for that matter), face an endless and hurdle-filled struggle to get up on top of challenges and conquer their part of the market. It’s this concept of a constant beta, that makes the environment uncertain and dynamic, to say the least. Looking for the light at the end of the tunnel may be a natural reaction and survival instinct, but for entrepreneurs, it’s really all about learning to see in the dark and enjoy the calamity that is being an entrepreneur.
After trudging through this dark tunnel looking at all glimpses of hope, it’s only natural to bathe in the light once you reach it. No sane person would look for the next cumbersome, near-death experience, right? Well, that’s exactly what the entrepreneur should be after. Like being allergic to the sun, the entrepreneur should be running for the next big thing, whether its an improved addition to the past success or diversification of assets to make sure success is continued. There is no stop.
You see accepting success as a given in so many companies that are fledgling after years of basking in the glory. For an entrepreneur, taking anything for granted should be an oxymoron that just doesn’t make sense. Blinking for even a second to enjoy the earned success, may indeed cause the collapse of an empire. Sure, that’s a bit dramatic, but so are the consequences of thinking ‘you’ve made it’. The truth is, that in any competitive industry (read, industry worth being in), you’re never finished. And it means, you are really never finished.
Several entrepreneurs that do make it to large scale success, then jump ship when the company reaches a certain level of establishment. This is also a natural instinct for those that learn to thrive in constant beta, which makes the established environment unbearable to them. It’s not to say that it’s not a natural progression in the life of the company, but it doesn’t need to be a progression that the initial founder or entrepreneur needs to take part in. It’s part of knowing ones strengths, which may not include running an already successful company or division, but rather building one from scratch or re-building one in distress.
Success is part of any entrepreneurs sought after path, yet success may not be attainable as a static, given right. Success may be part of the process itself, of finding and creating value through uncertainty and hurdles. In fact it’s really not about getting to the end of the tunnel, but rather the process itself of creating value, that defines entrepreneurship in it’s fundamental form.