High-Impact Entrepreneurship

Get RSS Feed

Greece’s Kerstin Trikalitis, Co-Founder of Out There Media, Joins Jury at the 2014 Cannes Lions Festival

cannes lionsEndeavor Entrepreneur Kerstin Trikalitis, co-founder of Greece’s Out There Media, was recently named to the jury in the “Mobile” category at the 2014 Cannes Lions Festival, a premiere international awards event for professionals in the creative communications industry. Often considered the largest worldwide gathering of designers, digital innovators and marketers, the festival recognizes the best in creativity and innovation in global media. Kerstin’s honor demonstrates a growing interest in the potential of high-impact entrepreneurs in emerging markets like Greece.

As part of the Mobile Lions jury, Kerstin worked with 14 global judges representing top names in branding and media to review over 1,000 entries in the category. The submissions encompassed creative works  activated by a mobile device, app or mobile web and were judged based on creativity, execution, relevance and results. Now into its 61st year, the Cannes Festival convened over 12,000 delegates from more than 90 countries to network and celebrate the best in brand communications. The week-long agenda consisted of 60+ world-class seminars which put 500+ speakers on the global stage, as well as more intimate and targeted learning through forums and workshops. This year, over 37,000 entries from 97 countries competed for awards.

Mobile Lions Jury-Cannes 2014

The Mobile Lions Jury in Cannes

Being honored as a jury member demonstrates Kerstin and her team’s success as emerging market entrepreneurs. When she founded OTM with fellow Endeavor Entrepreneur Daphne Loukas in 2007, the pair anticipated the boom in mobile advertising in regions that depend on non-traditional devices for digital connectivity. With offices across Europe, Asia and North America, OTM works with brands and advertisers, SMEs and e-commerce companies to enable them to maximize awareness and loyalty among their consumers through innovate mobile and digital campaigns. The company has formed partnership agreements with over 40 mobile carriers across Europe and Asia, reaching approximately 500 million subscribers via its multi-channel advertising marketplace called Mobucks. Since their selection into the network in 2013, the OTM team has worked with Endeavor to gain insights on fundraising and have participated in a number of Endeavor Investor Network events.

“It has been an amazing experience to be part of the Mobile Jury for Cannes Lions this year as one of the 15 jurors from across the globe! We have seen the most ground-breaking work that the world has to offer in ‘Mobile’ up to this day,” said Kerstin. “I am very honored to have been part of the experience and am convinced that Mobile will become an ever more integral part of any brand communications strategy in the years to come. Lastly, I encourage all of us Endeavor Entrepreneurs that work in advertising technologies to submit our best practices for Cannes Lions 2015!”

 

2014 Endeavor Gala on November 7th to Honor Arif Naqvi

Arif Naqvi - high resol#12AEndeavor announced this month that its 2014 Gala on Friday, November 7th in New York City will honor Arif Naqvi, Founder and Group Chief Executive of The Abraaj Group.

A visionary entrepreneur, Mr. Naqvi founded The Abraaj Group in 2002. The firm has since emerged as a leading investor in growth markets with US$ 7.5 billion in assets under management. Employing over 300 people, the Group has 25 country offices spread across six regional hubs in Dubai, Istanbul, Mexico City, Mumbai, Nairobi and Singapore.

In 2011, Mr. Naqvi was named as one of the 50 most influential people in the global private equity industry by Private Equity International. He has been the recipient of numerous awards, including the Oslo Business for Peace Award, the highest form of recognition given to individual business leaders for fostering peace and stability through creating shared value between business and society. At the Gala, Mr. Naqvi will be presented with Endeavor’s 2014 High-Impact Entrepreneur of the Year Award, which honors global entrepreneurial role models and leaders of the high-impact entrepreneurship movement.

Mr. Naqvi and The Abraaj Group have developed an important partnership with Endeavor over the past four years, supporting dozens of entrepreneurs and playing a critical role in Endeavor’s affiliate expansion throughout the Middle East, North Africa and Southeast Asia.

To become an Endeavor Gala sponsor, purchase tickets or tables, or make a donation, contact Leah Sivieri at gala@endeavor.org or at +1 (646) 745-3314.

Endeavor eMERGE California Event Spotlights Growing Tech Markets Worldwide

eMERGE CA

From June 17th – 19th, Endeavor held its inaugural eMERGE California event, sponsored by Gigaom, Zynga and Co.Lab, which brought together top entrepreneurs, investors and mentors to highlight fast-growing tech markets outside of Silicon Valley. As part of the event, an Endeavor Investor Network session sponsored by Greenberg Traurig convened Endeavor Entrepreneurs and representatives from premiere venture capital firms in an afternoon of  networking and discussion around emerging markets. In addition, Endeavor partner Barclays held a special advisory session for one of the entrepreneurs in attendance.

“Endeavor Entrepreneurs are frequently the forces leading or disrupting their regional tech markets. With Endeavor’s presence in twenty countries, it’s in a unique position to showcase the potential of these markets side-by-side via the individuals who are shaping them,” said Shaun Young, Endeavor’s Director of Network & Business Development and head of Endeavor eMERGE California.

Over the course of the three days, some of Endeavor’s most promising tech entrepreneurs represented their markets and countries in front of a number of Silicon Valley’s key business leaders.  The event opened with a mentorship breakfast with top investor Dixon Doll, co-founder of venture capital firm DCM, who addressed  strategies for supporting tech ecosystems in non-traditional markets. Entrepreneurs then had the opportunity to meet with Joanna Rees, Endeavor Global Board Member and Managing Director of Endeavor Catalyst,  as well as the staff of Endeavor California to discuss approaches to raising capital in Silicon Valley as international entrepreneurs.

Three Endeavor Entrepreneurs were featured as speakers throughout Endeavor eMERGE California, including Brazil’s Antonio Carlos Soares of RunRun.it,  Argentina’s Germán Dyzenchauz of GoIntegro, and Lebanon’s Rabih Nassar of Apstrata. With expertise in cloud-focused technologies, these entrepreneurs contributed widely to the week’s events, addressing participants in sessions with the Endeavor Investor Network and members of Endeavor’s California network, including executives from the Omidyar Network, Dropbox, Silicon Valley Bank, Zendesk, SurveyMonkey and the SF Mayor’s Office. In addition, the entrepreneurs participated in a panel moderated by Endeavor President Fernando Fabre during the Gigaom Structure conference, a premiere cloud-focused technology event. Additional  Endeavor Entrepreneurs in attendance at eMERGE California included Chile’s Pablo Godoy of Inzpiral, Argentina’s Sally Buberman and Ignacio Lopez of Wormhole, and Mexico’s Guillermo Casares Gonzalez of Mexis.

photo 1

Gigaom Structure panel moderated by Endeavor President Fernando Fabre

The Endeavor Investor Network session on June 17th featured participation from leading U.S. venture capital firms, including Accel Partners, General Atlantic, Lumia Capital, Omidyar Network, Ribbit Capital and Rise Capital, who met with a selection of Endeavor’s top companies representing Argentina, Brazil, Chile, Jordan, Lebanon, Mexico and Miami. The afternoon kicked off with an hour-long conversation with the three eMERGE speakers, who provided insights on the market opportunities that growing tech economies offer cloud-based companies and potential partners. The entrepreneurs and investors then participated in formal rounds of speed-networking, where 24 investors and companies from Endeavor’s portfolio met over coffee, company narratives and presentations, culminating in 100+ formal networking connections over the course of the afternoon. Following the formal networking, participants continued with an informal reception themed around the World Cup.

Additional highlights from the week included a private dinner hosted by Endeavor Catalyst Managing Director Joanna Rees in honor of the Endeavor Entrepreneur participants of eMERGE California. Also, following one of their talks, Antonio Carlos, Germán and Rabih were invited to Dropbox  to meet with members of the company’s corporate development, sales and international teams to discuss regional trends in mobile, cloud and payments. Finally, the event wrapped up with a special advisory session with Endeavor partner Barclays. The meeting convened senior Barclays executives to help provide guidance to Mexican Endeavor Entrepreneur Guillermo Casares Gonzalez on his company’s approach to fundraising and expansion.

image007

Investors and entrepreneurs connecting at the Endeavor Investor Network session

“[Endeavor eMERGE California] was a great opportunity to showcase my company, meet lots of interesting new people and get to know Endeavor better. It was truly a pleasure and an honor to participate, ” said Antonio Carlos.  “It is great to be a part of Endeavor and to share my dream.”

Endeavor eMERGE California will feature more of Endeavor’s best international tech markets,  focusing on topics such as mobile, payments and the sharing economy, and continue to spotlight the entrepreneurs at the forefront of these areas. The participating entrepreneurs in this event represent a range of cloud-based services and solutions. Learn more about their companies below:

 runrunAntonio Carlos Soares joined the Endeavor network in 2010 as part of Brazil’s Aorta, a software company that serves major clients by helping them harness new technologies through customized IT applications. Antonio is currently the co-founder of RunRun.it, a cloud-based team management platform. The product helps managers of mainstream companies enhance team productivity by providing dashboard reports and tools for improving workflow assurance, task management and employee performance evaluation in a simplified format.

GoIntegroFounded by Germán Dyzenchauz and Gaston Lejtman in 2002, Argentina’s GoIntegro is a leading SaaS social engagement platform for companies in Latin America, offering a suite of software applications to manage internal communications, corporate benefits, recognition programs and incentives. With offices across the region, the company boasts more than 300 corporate clients and reaches upwards of one million daily users with revenue growth of 30% in 2013.

apstrataLebanon’s Rabih Nassar worked in development in the enterprise software space for years with Element^n, ultimately turning its product legacy into Apstrata, a highly scalable, cloud-based solution for back-end infrastructure. Apstrata packages the fundamental server-side building block components necessary for HTML5 and mobile application development, saving mobile developers both time and money.

inzpiralChile’s Inzpiral is a BI software solution company consisting of three product platforms, each compiling, consolidating and analyzing large data sets for the optimization of pricing and distribution strategies. Founded by Pablo Godoy in 2011, Inzpiral’s solutions primarily apply to the Retail and CPG market, but is expanding to serve the mining and telecommunications sectors as well.

Wormhole-IT-Formación-con-tecnología-Live-learningArgentina’s Sally Buberman, Ignacio Lopez, and Maximiliano Menasches have focused their efforts on creating an affordable, high-quality solution to allow people in emerging markets to work, learn, and communicate over the Internet. With Wormhole IT’s products, which are typically 90% cheaper than competing products, the team’s solutions have already been successfully exported to and localized for over ten countries and are actively used by over 60,000 users.

4d92033354698Mexis_Logo_March_2011

Guillermo Casares González took a business ridden with accounting irregularities and a broken ISP model and reoriented it as a Management Risk Service Provider. Based in Mexico City, his company Mexis integrates managed services in network infrastructure, security and applications with the concept of “Security 360°”. Today, Mexis is a leader in the industry and operates under its own proprietary technology.

Endeavor Entrepreneurs Attend EY’s World Entrepreneur of the Year Awards in Monaco

ey_logo_detail copyEY hosted its annual World Entrepreneur Of The Year event this month in Monte Carlo, Monaco, convening business leaders from more than 145 cities across 60 countries. Since its inception in 1986, EY’s Entrepreneur Of The Year program has brought together thousands of the world’s top entrepreneurs to network and promote ecosystems of global innovation and ingenuity. This year, Endeavor Entrepreneurs Jorge Nazer of Chile’s ALTO and Feridun Tunçer and Levent Yılmaz of Turkey’s Baydoner  represented their countries in Monaco after being named national EoY winners for 2014. 

In addition, Indonesia’s Hendy Setiono of Baba Rafi and  Uruguay’s Michel Cohen and Silvana Leibenberg of Lolita attended the event as EY Ready, Set, Grow Entrepreneurs, which recognizes their companies’ potential for transformative growth. Other Endeavor Entrepreneurs in attendance included Jordan’s Amjad Aryan of Pharmacy 1 and Turkey’s Bedriye Hülya of b-fit. 

In addition to the judging and awards ceremony,  the event included keynotes from global business leaders, panel discussions on industry issues, and networking opportunities for all attendees.

Read more about the week of events and Uday Kotak, the ultimate winner of the 2014 World Entrepreneur title, by clicking here.

EYWEOTY

Entrepreneurs Hendy Setiono, Michel Cohen and Silvana Leibenberg at the WEOY event

Endeavor Chile’s Experiencia Event and Retreat Convenes Top Members of the Local Network

endeavor chile

Endeavor Chile hosted its first Endeavor Experiencia event and 10th Annual Endeavor Retreat in June. More than a thousand people gathered at Santiago’s National Museum of Fine Arts for the day-long Experiencia event, which was designed to inspire and promote networking among entrepreneurs and stakeholders. In addition, the Endeavor Chile Retreat brought together local Endeavor Entrepreneurs and board members to celebrate achievements and highlights from within the network.

The Experiencia consisted of a series of workshops, round-table conversations and keynote talks that highlighted the importance of high-impact entrepreneurship and promoted interest in investment and growth in Chile. Attended by Endeavor Entrepreneurs and network members, the event emphasized the work of Endeavor in Latin America and the ecosystems of entrepreneurship that have developed in recent years. Experiencia events have also been hosted by Endeavor Argentina and Endeavor Uruguay. Read more about Chile’s event by clicking here.

14152326288_409a6d1992_z

Attendees and spectators attend the first Endeavor Experiencia in Santiago

During their 10th Annual Retreat, Endeavor Chile elected entrepreneurs Karina von Baer, founder of Agrotop, and Jorge Nazer, founder of ALTO, to  join the affiliate’s national Board of Directors for a two year term. The Retreat also hosted the 2013 Endeavor Chile Awards, which recognized the commitment and efforts of the network’s volunteer mentors, senior advisors, entrepreneurs, and more.

“I am very thankful for this opportunity,” Jorge said about his selection to the board. “I am committed to promoting entrepreneurship in Chile and being the voice that defends entrepreneurship as the best way to overcome poverty and generate social mobility.”

Endeavor Investor Network Event in London Brings Together 60+ EMEA Entrepreneurs and Investors

Investor network Logo

On May 22nd, the Endeavor Investor Network hosted a one-day event in London that brought together over 60 Endeavor Entrepreneurs, candidate companies and investors from across Europe, the Middle East, and Africa (EMEA). Endeavor Entrepreneurs from Greece, Jordan, Lebanon, Morocco, Saudi Arabia, South Africa, Turkey and the UAE attended, with over 200 entrepreneur-investor connections made by the end of the day. The intimate event is the culmination of Endeavor’s efforts in EMEA to select and connect the best entrepreneurs with mentors and equity partners from the region and beyond.

LondonEIN

A panel discussion with investors and entrepreneurs

The event kicked off with an “investors-only” round table, giving local venture capital representatives from Endeavor’s markets the chance to connect with their London-based counterparts. Much of the discussion focused on the latest developments in the Turkish market, with Istanbul-based investors Ali Karabey (212 Ventures), Berkin Toktas (Revo Capital), and Cankut Durgun (Aslanoba Capital) all weighing in.

Allen Taylor – Vice President at Endeavor and the head of the Endeavor Catalyst co-investment vehicle – noted that Turkey has been a particularly active market.

“Since launching Endeavor Catalyst in January 2012, we have made more co-investments in Turkey than any other Endeavor market – including AirTies; Yemeksepeti.com (with General Atlantic); Peak Games (with Hummingbird Ventures and Earlybird Venture Capital); and, most recently Lidyana.com.” A number of London-based firms have also been active in Turkey and agreed that the market has solid fundamentals and strong growth prospects for the long-term.

Along with the round table, a panel was held for all of the Endeavor Entrepreneurs and candidates in attendance. Chris Grew, Partner at Orrick, Herrington and Sutcliffe and Tom Johnson, Head of UK Equity Capital Markets at Barclays, discussed topics ranging from legal best practices for raising capital to the evolving investment climate in emerging markets.

The afternoon consisted of three more consecutive panel discussions. In the first, Jordan’s Ala’ Alsalla  of Jamalon and the UAE’s Mona Ataya of MumzWorld took the stage with Pamir Gelenbe (Hummingbird Ventures/MarkaVIP) and Berkin Toktas (Revo Capital) to discuss the state of e-commerce in EMEA. A fireside chat followed featuring Peter Cummins (Monitise) and Turkey’s Firat Isbecer of Pozitron, whose company was acquired by Monitise earlier this year for $100 million.

LondonEIN 3

Entrepreneurs and investors in the speed-networking session

The final panel spotlighted liquidity in EMEA’s capital markets and featured Chris Caulkin (General Atlantic), Mark Read (WPP Digital), Ali Karaby (212 Ventures), Sean Yu (Parasut) and Lebanon’s Herve Cuilivez of Diwanee. Together, these panelists represent the value chain in EMEA’s capital markets, which led to an engaging discussion among attendees on ways to build better companies across the region.

The day ended with two rounds of one-on-one speed-networking between Endeavor Entrepreneurs and Investor Network members including teams from Amadeus Capital Partners, Accel Partners, General Atlantic and EBRD Ventures. In total, 18 firms and entrepreneurs connected for 10 minutes each, resulting in the impressive 200+ entrepreneur-investor connections.

View the event booklet here for a list of all of the entrepreneurs and investors in attendance and learn more about the Endeavor Investor Network by clicking here.

Representatives from Five Endeavor Entrepreneur Companies Attend EY Strategic Growth Forum in Shanghai

ey_logo_detail copyRepresentatives from five Endeavor Entrepreneur companies attended EY’s Strategic Growth Forum (SGF) this month in Shanghai, joining  nearly a thousand attendees in two days of networking and discussion around growth strategies in China and other international markets. With China’s rapidly growing influence on the world economy, the SGF offered attendees the chance to learn about key regional issues including government regulation, industry innovation, talent development, and corporate sustainability.

 The entrepreneurs’ companies that were represented, including Brazil’s Toys Talk and Uatt?, Egypt’s E-MasaryIndonesia’s Baba Rafi and Greece’s Out There Media, had the opportunity to explore the vast investment market in China and hear from some of Asia’s top business and industry leaders. As an Endeavor partner, EY has offered valuable services to Endeavor Entrepreneurs through events like these and sponsored programs like the EY Vantage Program.

To view highlights from the Forum, including recaps of each panel session, click here.

SGF China Endeavor picture

Entrepreneurs and EY representatives during an SGF dinner

Endeavor Saudi Arabia Celebrates the Impact of Endeavor, Convenes 200+ Influencers

unnamed

Endeavor Entrepreneurs from Saudi Arabia honored at the event

In May, Endeavor Saudia Arabia brought together more than 200 entrepreneurs, business leaders and policymakers in a gala event that celebrated the official launch of the affiliate, which was announced in 2012. The event took place in Riyadh, the nation’s capital, with key public officials including Dr. Tawfiq Al-Rabiah, Minister of Commerce and Industry, and Dr. Mohammad Al-Jasser, Minister of Economy and Planning, in attendance. Kicking off with an introduction to the magic of Endeavor, local board chairman Rami Al-Turki discussed the impact of scale-up entrepreneurship on the region’s development.

“Endeavor helps entrepreneurs to unleash their potential in several ways, including introductions to local and international business mentors and volunteers from Fortune 500 consulting firms,” Rami explained during the ceremony. 

Managing Director Rakan Al-Eidi highlighted key data and facts about Endeavor’s growth and stressed the importance of supporting local role models and promoting entrepreneurship for future generations, particularly in the Middle East’s growing markets. All eight of Endeavor Saudi Arabia’s current entrepreneurs were honored at the event and discussed Endeavor’s role in helping them grow and transform their businesses. Endeavor mentor Dave McClure, founder of 500 Startups, also took the stage to underline the importance of investing in entrepreneurship in emerging economies.

Announced in 2012, Endeavor Saudi Arabia became the fifth Endeavor affiliate in the MENA region, which now includes Turkey, Jordan, Lebanon, Egypt and the UAE. Read additional coverage of the event in Arab News by clicking here

Barclays Advisory Session and Tour Spotlights Education-Focused Endeavor Entrepreneurs

BarclaysLogoOn May 15th, Endeavor held a Youth Impact Advisory Session & Education Tour, a day-long event in New York sponsored by Barclays and geared towards Endeavor Entrepreneurs working in the education sector. Representatives from five Endeavor Entrepreneur companies participated, including ASK for Human Capacity Building, Campoalto, Enova, IPETH, and LumniWith a focus on youth and underprivileged communities, the work of these entrepreneurs provides a range of training and educational services. Combined, their businesses employ over 650 people and serve nearly 200,000 individuals across Latin America, the U.S. and the Middle East.

The day began at Barclays’ offices in Times Square with the inaugural Barclays-Endeavor Youth Impact Advisory Session. Each Endeavor company was paired with a team of 4-6 senior executives from Barclays who provided strategic advice and guidance to address each company’s specific challenges in strategy, finance, operations and processes. In the afternoon, the entrepreneurs participated in networking sessions and discussions with one another, finding ways to foster collaboration and improve their own business operations.

Guest speaker Jeremy Johnson, Chief Strategy Officer at 2Uoffered insight into how online programs and technologies are changing the education space in both the U.S. and abroad. Carlos Dominguez, the Senior Vice President, Office of the Chairman and CEO at Cisco Systems, also stopped by to discuss innovation, organizational culture, and methods for adapting to the rapidly changing conditions of the industry. In addition, Endeavor partnered with a team from the Concordia Summit during the day to co-host a live Twitter conversation with Carlos, which engaged Endeavor Entrepreneurs and Twitter users around the world to address key issues facing the education sector. View highlights of the digital conversation by clicking here.

“It was an amazing and insightful day, the discussions in the morning with Barclays and afterwards with Jeremy and Carlos,” said entrepreneur Amin Amin of ASK. “Many thanks to the Endeavor team for all of the hard work in making this happen and for providing these amazing opportunities to all of us.”

9.520140515_0003

Endeavor Entrepreneurs from Campoalto meet with Barclays advisors

ASK

The entrepreneurs who attended represent a range of educational services and products. Learn more about their companies below:

Founded by Amin Amin, the Jordan-based ASK (Attitude, Skills and Knowledge) for Human Capacity Building develops innovative programming and offers consulting services with a special focus on education. Realizing that the biggest challenge to development in the region was the lack of human capacity, Amin’s focus on bridging the missing link between education and employment has made his organization a pioneer in the sector. With the support of a USAID-funded Education Reform Support Program (ERSP), the company is responsible for implementing the Jordan Schools Program (JSP) with operations continuing to expand throughout the Middle East. Since joining Endeavor in 2009, Amin has been active in the network, notably participating in Endeavor Summit and Investor Network events.

campoaltoColombia’s Campoalto, founded by Hugo Fernando Novoa, Alvaro Hoffmann, and Andrés Angulo, focuses on providing training in various professions to low-income students, particularly disadvantaged women. The company operates campuses across Colombia, including a fully-equipped clinical facility, and offers flexible schedules and an affordable pay-as-you-go model. The company’s team has expanded to over 16 different training programs, becoming the first institution in Colombia to be accredited in a new sector of government-regulated education. After joining Endeavor in 2010, the entrepreneurs have received custom advisory sessions from local mentors as well as support from Endeavor’s G-Lab program.

Enova

Enova is a social enterprise in Mexico that designs innovative educational models and spaces, with the mission of bringing accessible technology to low-income communities in order to close the digital divide. The organization designs, builds and operates cost-effective and sustainable educational centers called the “RIA” which provides populations in marginalized neighborhoods with access to community spaces where they can take courses, use computers and more. Enova’s e-learning courses have been made available to both children and adults and teach a wide range of subjects and skills. Founders Jorge CamilRaúl Maldonado and Mois Cherem Arana joined the Endeavor network in 2011 and have participated in custom mentoring sessions while also receiving support from Endeavor’s eMBA and EY Vantage programs.

IPETH

 IPETH, founded by Arturo Macip and Alejandro Cuervo Guevara, is a university based in Puebla, Mexico that offers bachelors degrees in physical therapy and primarily targets low-income students who would not normally be able to enroll in four-year degree programs. The university focuses on providing world class instruction and solid employment opportunities for alumni, expanding to campuses in Mexico City and developing programs at undergraduate and post-graduate degree levels. Since the entrepreneurs were selected in 2011, the company has connected with advisory board members and received introductions to top mentors, receiving strategic guidance on their expansion plans.

logo_lumni_verticalA venture capital fund that invests directly in human capital, Lumni finances education for students in exchange for a small fixed percentage of their future income over a pre-set time period. Founded by Colombian entrepreneur Felipe Vergara, the firm currently operates in Colombia, Chile, Mexico, Peru and the U.S. Since joining Endeavor, Felipe has grown Lumni to support thousands of students, with significantly low dropout and default rates. Lumni’s investors include individuals and corporations, with current and forthcoming capital funds totaling in the millions of dollars. A Wharton MBA and former consultant who has long been passionate about reducing the education gap, Felipe has grown Lumni’s innovative model since his selection in 2009 with the support of a team of local mentors and network members.

Endeavor Marketing Retreat Convenes Staff from 16 Countries in New York City

10348630_10152052989362691_3054855789357616818_n

Marketing staff members from 16 countries at the Global office

Marketing and communications staff from 16 of Endeavor’s countries spent three days in the Global offices in New York City for the organization’s first worldwide marketing retreat, which was comprised of  of workshops, speaker sessions, site visits and networking events.

Speakers with expertise in areas ranging from event planning to social media provided staff with strategic insight into their respective industries. On the first day, Ari Kuschnir of creative production company m ss ng p eces and Susan McPherson of social good consultancy McPherson Strategies addressed the topics of storytelling, brand awareness and digital marketing. With a focus on content creation and social media, the second day featured a visit to digital agency Barbarian Group and presentations from Drew Train, Business Director of brand agency OBERLAND, and Katrina Craigwell, Head of Global Digital Programming for General ElectricThe final day brought in Patricia Meier, former U.S. CEO of HSM, founded by Endeavor Entrepreneurs Eduardo Bruchou and Nelson Duboscqto discuss her experiences planning large-scale events. 

Ultimately, the retreat promoted internal discussion around global branding, content and event strategies in order to better serve Endeavor’s mission as the leading supporter of high-impact entrepreneurship worldwide. One key discussion item revolved around the usage of the Endeavor Entrepreneur seal, a logo designed to allow entrepreneurs to showcase their Endeavor distinction online or in print. For entrepreneurs interested in receiving a high-resolution version of the seal, please contact your local offices.  

Contact us

Press center

Community

Newsletter Sign Up