High-Impact Entrepreneurship

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Alternative energy – 10 tips when starting a cleantech company, with Mike Ahearn and George Bilicic [Video, Transcript]

Endeavor is proud to make public the following transcript and video from a presentation at the 2011 Endeavor Entrepreneur Summit in San Francisco. The event, which assembled over 450 entrepreneurs and global business leaders, featured dozens of entrepreneurship-related presentations by top CEOs and industry experts.

Overview:The cleantech revolution has unleashed what some have called the largest market opportunity in the history of the planet. As experts in the cleantech space, Mike Ahearn (Chairman, First Solar) and George Bilicic (Head of Energy, Power, and Infrastructure, Lazard) discuss the magnitude of this opportunity, what it means for entrepreneurs (particularly those in emerging markets), and what entrepreneurs should keep in mind when starting cleantech businesses.

Bios:


Mike Ahearn
Managing Partner, True North Venture Partners, L.P.

Michael J. Ahearn currently serves as Managing Partner of True North Venture Partners, L.P., a venture capital company that invests in early stage innovative businesses addressing some of the world’s most challenging problems in areas such as energy, water, agriculture and waste. Mr. Ahearn also serves as Chairman of the Board, First Solar, Inc. (NASDAQ: FSLR); Member, Board of Trustees, Thunderbird School of Global Management; Member, Board of Trustees, The German Marshall Fund; Member, Board of Directors, Endeavor; Member, Global Advisory Board, Beijing Climate Policy Initiative; and Member, Advisory Board, BDT Capital Partners. Mr. Ahearn lives in Phoenix, Arizona. He holds B.S. and J.D. degrees from Arizona State University.


George Bilicic
Managing Partner, Omidyar Network

George Bilicic heads the Firm’s global efforts in power, energy and infrastructure and also works with companies in other industries. In addition, he serves as a member of the Firm’s Fairness Committee and Investment Banking Committee. Mr. Bilicic earlier completed a term as Head of Lazard’s Midwest Advisory business serving the needs of companies and governmental entities based in that region of the U.S. across all industries. Other than his time at KKR (see below), Mr. Bilicic has been at Laz ard since March 2002.

Most recently, Mr. Bilicic has advised on the following matters (client in parentheses): proposed merger of Progress Energy and Duke Energy (Progress Energy), proposed merger of Northeast Utilities and NSTAR (Northeast Utilities), resolution of joint venture and related matters between EDF and Constellation Energy (EDF), proposed sale of RBS/Sempra Trading Business (RBS and Sempra), proposed sale of Autopista Central toll road (Skanska), potential privatization or municipalization of the Long Island electric transmission and distribution system (LIPA), proposed exchange offer by Exelon for NRG (Exelon), leveraged buy-out of TXU led by KKR and TPG (TXU), Duke Energy spin-off transaction (Duke), National Grid acquisition of KeySpan (KeySpan), PlaNYC (City of New York), Duke Energy merger with Cinergy (Duke), various alternative energy financings and others.

From May 2008 to October 2008, Mr. Bilicic served as a Managing Director and Head of Infrastructure at KKR. At KKR, Mr. Bilicic was responsible for initiating and leading KKR’s global infrastructure investing efforts and contributing to other areas, especially alternative energy and power. During his time at KKR, Mr. Bilicic served on the Infrastructure Investment Committee and led teams that considered investments in airports, ports, surface transportation, utilities and power, alternative energy, midstream infrastructure, social infrastructure, and infrastructure conglomerates.

Video:

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Millionaire advice – how to get past your fear in business

Reprinted from under30ceo.com. See the original article here.

By Jaime Tardy

Everyone has had fear. It’s human nature to be fearful of a tiger. But why does it tend to get in our way in business so much? I’ve had the chance to ask millionaires and experts about their fear and how they pushed past it. Google defines fear as:

“An unpleasant emotion caused by the belief that someone or something is dangerous, likely to cause pain, or a threat.”

Fear is just an unpleasant emotion. That’s it! There are a ton of other unpleasant emotions, but for some reason this one can stop us from really becoming what we want to in life. It stops us before we start. If you want to have an amazing 2012 and beyond you need to find a way to fight your fear. Below are action items for you to do to get past the fear you have in your business. Choose at least one today to fight your fear.

You Don’t Have to Be Fearless

Earlier this year I was able to ask Seth Godin a question about fear. I asked:

“Do you use excuses because of fear? How do you recognize them and get past them?”

Seth Godin:

“Oh yeah, all the time. And the fact is, in our highly-leveraged world, where anyone can write a book on Tuesday and publish it on Wednesday, if I wasn’t using excuses I’d be a master of myself and would be producing tons of stuff. I ask myself, ‘What’s important enough to be afraid for?’ In those areas I’ll strip away the excuses. I’ll focus so much energy to do the things that I think are important enough. And in other areas of my life I will succumb. No one is Clark Kent and fearless. You don’t have to be Clark Kent to do what you want to achieve.”

You don’t need to be fearless! You just need to overcome it just enough to take action in spite of it. Millionaire Frank McKinney, who calls himself a real estate daredevil and creates $30 million dollar dream homes, said this about fear:

“The first emotional reaction to the thought of undertaking a risk is fear. So we’re afraid. That’s normal. That’s natural. Then we go and do our homework with that fear firmly embedded in the back of our minds, and as we’re researching, we are subconsciously looking for a way to say no. Realize that. Don’t let it happen. Realize there is a force at work subconsciously in your mind that is tempting you to say no. That’s the primary difference between my career and most others, especially in real estate, that I don’t let the fear that is there stop me. I’m afraid every day of my life. I admit it–I’m like an alcoholic that admits he’s an alcoholic. I admit I have fear every day, but I don’t let it stop me. That is the primary difference.”

Over and over again I hear it. You don’t need to be fearless! Frank also says you should exercise your risk like a muscle, and I think you can do the same thing with fear. Once you start to face it using the techniques below, you will get better and better at facing it.

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Seth Godin: the essential question to ask before extending your brand

Reprinted from sethgodin.typepad.com. See the original article here.

By Seth Godin.

Are we doing this because it’s better?

Or because we can?

As organizations grow, they gain an audience, revenue, cash flow and trust. They add staff and then, soon, they decide it’s time to offer something new. Smuckers decides perhaps it should use its shelf space to offer a peanut butter. A corporate coach wonders if he ought to add HR consulting services. A website decides to clone a product made by a smaller company that they can bring to a larger audience…

If you extend your reach because you can, because you have market power, you will probably be doing your existing customers a small service (centralized support or billing or just one less person to deal with) but your brand doesn’t increase in stature. You had a chance to bring some of your original magic to the table (after all, it’s that magic that got you started) but all you did was bully the competitors out of the way.

On the other hand, if you extend your brand because the new offering is better, magical in the way you can make it magical, then you’ve dramatically increased not just your market share but your perception as well.

Nike and Apple sometimes fit into the second category–the iPhone and some of Nike’s clothing options are clearly different/better. Starbucks did it when they launched their ice cream.

On the other hand, there are literally thousands of organizations (including non-profits) that head down the path of mediocrity by rushing to offer 57 varieties, merely to please today’s shareholders, merely because they can.

Eureka! How spare time fosters big ideas

Reprinted from under30ceo.com. See the original article here

My watch doesn’t keep very good time, and I like it that way. Its uncertainty keeps me from organizing my days too precisely. It gives me breaks – sometimes short, some longer – for unstructured thinking.

At the top of organizations, and particularly in younger companies, time for unstructured thinking is scarce. Yet, unstructured thinking is what spawns the breakthroughs that people expect us, as CEO’s, to deliver.

This is our work of the highest order. But building space for this kind of thinking requires a stance that counters certain pressures we receive from others about how we should spend our time and requires a different discipline for managing our days. Not difficult. Just different.

Here are five tips that will help you build time for unstructured thinking into your workday. And if you do it, you will raise your odds for delivering what others expect of you – the big ideas – even though some of your constituents might not see the connection as you start.

Calendars

When I see a day of back-to-back entries on my calendar, I know that it won’t be a very productive one. Still, most of us fall into a trap of feeling most important and that we’re doing our job best when we haven’t got a minute to spare.

Do you remember the Eureka! story? After working hard on a problem, Archimedes drew a deep, warm bath to clear his head, release all thoughts and relax. As water spilled over the side, the answer he’d sought for days emerged. Eureka!

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7 people you need on your startup team

Reprinted from wamda.com. See the original article here

by Bushra Azhar

Investors are lined up, the website is done, glossy promotional material with smiling faces is all set, your core team is pumped, and you are ready to go live. Now is the time to worry about hiring the rest of your team. A social startup, unlike other businesses, is not just about “business”; it is also about passion and values, without which you cannot survive. Hiring the best team with all of the necessary ingredients is the key to your success.

That said, “best” can’t be determined simply by a university transcript or a recommendation letter; best is what gels most effectively with your enterprise and its values. Define your own best and then hire, not just those with suitable expertise, but those with suitable personalities that contribute toward success of your start-up.

Below are the seven people you should consider hiring:

1. Someone with Passion: What else is there to look for if your chosen hire doesn’t have passion?  Social Enterprise is about changing existing behaviours and mind-sets, and only a person with passion and purpose can make it happen. An entrepreneur once said, “Purpose may point you in the right direction, but it’s passion that propels you.” Enough said.

2. Someone who is Social Media Savvy: The current day and age is all about social media (until we find something more fun). If there is a potential hire who displays good social media skills (blogging, engaging, familiarity and presence on Social Media platforms and a Social Media following), do consider getting him or her on board. This person has a voice, and if used correctly, it can offer a tactical advantage to your enterprise. Of course it goes without saying that when I say SM savvy I don’t just mean updating Facebook status multiple times a day and posting YouTube videos of cats doing somersaults!

3. A Problem Solver: Social enterprise is challenging. From getting community support to gauging measurable impact of your work, it poses many more challenges than a regular business. If you have a potential hire that can get to the root of a problem and suggest workable solutions ; he is the one you cannot miss. I can hear you saying, “But how do we find out?” Well, there are many pre-employment tests like Wonderlic Test that help gauge the aptitude of prospective employees for learning and problem-solving. Have the applicant take these tests, but trust your gut feeling in the end.

4. Someone with Compassion: Thomas Merton said, “The whole idea of compassion is based on a keen awareness of the interdependence of all these living beings, which are all part of one another, and all involved in one another.” Simply speaking, if a person does not have compassion, he won’t be able to appreciate this interdependence and has no place in a social enterprise.

5. A Strategic Thinker: A person with foresight and vision is an asset for any business, but even more so for a social one. It is much easier for forward thinking, strategic people to look positively at what may seem like a short term decision because they know it can provide substantial societal and business benefits. The person who can see the bigger picture is the person you cannot afford to miss.

6. Someone from the Community: When you are working in a certain community, it is imperative that you have someone from thatcommunity as part of your team. This person should be familiar with local issues and should have a position of trust within the  community. If trained properly, he or she can prove to be invaluable in bridging the gap and managing expectations between the community and your enterprise.

7. A Good listener: Companies usually look for charismatic speakers who can move audience to tears with a well-rehearsed, yet oddly spontaneous-sounding speech.  While it is great to have a few (very few) such people as part of your team, t a social enterprise benefits more from good listeners. Listening is an engagement tool that is highly underrated. As Dr. Covey in his timeless book stresses, “Seek first to understand, then to be understood.” This approach is key to effective dialogue and results.

All of these traits are important for building a cohesive team, but I’m not suggesting that you need to hire seven people to find these seven traits. On the contrary, you may find them all in one, or make a point of being sure that anyone hired on your team has some of these traits (e.g. passion, listening skills, problem solving and strategic ability). The key is to define what you’re looking for in a holistic manner so that your social enterprise can maximize its effectiveness. Good luck!

Photo from gwen‘s photostream.

Bushra Azhar is the Founder of Good Business Sense (GBS), a CSR and Sustainability Knowledge Advisory based in the Middle East. A former corporate VP and academic, she has 14 years of experience under her belt with almost 5 years in CSR related areas. She is the author of a research study examining the growth of CSR in Saudi Arabia and is also responsible for developing 3 out of a total of 6 CSR reports released in the Kingdom. Her latest publication The Concise Dictionary of CSR: Simple, Practical, No-Nonsense Introduction to the Main Concepts” is available for free on her company website. You can follow her on Twitter @bushraazhar.

Nurturing the young entrepreneur

Reprinted from under30ceo.com. See the original article here

by Greg Bier

The desire and skills to be a successful entrepreneur can be recognized early in a person’s life. Many young people realize the value of hard work, creativity, and effective marketing in their own way and try to relay those skills into profit. With the guidance and direction of parents and experienced entrepreneurs, the young entrepreneurial spirit can begin to form.

Signs of the Young Entrepreneur

While children or young adults might not necessarily have a business plan or feasibility study in hand, they do have certain traits that demonstrate that entrepreneurial drive. The most concrete sign for these students is the desire to earn money.  Whether it takes the form of the age-old lemonade stand, mowing the lawn, or babysitting, the knowledge of working for a profit exists. Common traits found in young entrepreneurs include independence, creativity, persistence, and confidence. By matching these traits up with the motivation for profit, a budding entrepreneur is born.

Key Lessons for the Young Entrepreneur

In a world where it seems children can get anything they want, it’s important for a young entrepreneur to struggle a bit to develop motivation and inspire creativity. Being a bit stingy with a general allowance motivates children to find ways to earn money. It also communicates the value of money so they know where it comes from, how to manage it, and how to determine the real value of a product. Young entrepreneurs learn “opportunity cost” through this process by analyzing their work and time in comparison to the cost of what they want to buy. This provides a life lesson as well as a business lesson.

Some parents might balk at the idea of making their children spend their own money at a young age, but this lesson is key for the young entrepreneur. Children will begin to scrutinize what they want and what they are willing to pay with their own funds. If a parent buys everything, then they only see half of this equation: how much they want something. The value of the process is finding that balance between desire and spending.

A concrete way to show this process to children is through setting up a bank account. They can see their income vs. their spending in a very organized way. Children also benefit from understanding how checks and debit cards work. Some older people still have a hard time understanding that, when you use a debit card, that money is gone. Even though checks might seem obsolete in our technological age, they do offer a more hands-on experience in actually writing out the amount deducted, as well as in balancing a checkbook. As mentioned earlier, this is a lesson many adults could benefit from, and it is essential to an entrepreneur.

Avenues for the Young Entrepreneur

A key facet of this process is the student’s ability to come up with ideas to earn money. The creative spark begins early. They may begin branching out and realize the assets they possess, such as video games, CDs, DVDs, and toys, and begin to sell those online via eBay or Craigslist. Online ventures open up a whole new world for potential entrepreneurs, as long as they are guided and supervised by parents. As a child becomes more interested, he or she may express a desire to work with a parent, or for the family business. This is a great opportunity for a young entrepreneur to learn how a business is established and maintained, as well as providing certain tax advantages for you, the business owner.

Young entrepreneurs also benefit from any experience that relies on teamwork. Athletics teaches goal orientation, social skills, and the importance of communication. In a similar way, school activities, such as plays, promote self-confidence, creativity, and public speaking skills. The goal of these activities is to have a child engaged and involved with other children. If this is a fairly diverse group, then your child can learn how to be open-minded and conscientious,

Games also have the potential to provide great entrepreneurial lessons. Games such as Sims 2: Open for Business Expansion Pack, Lemonade Tycoon, DQ Tycoon, and Hotel Giant build problem-solving and critical-thinking skills. Many children think they are just having fun, but they are acquiring essential business skills as well.

Young entrepreneurs display traits of venture-related success early in life. If pursuing those skills is a goal shared by children and parents, a multitude of opportunities and growth experiences are available. The independence, self-confidence, and drive that children possess can translate to a successful business, as well as a successful life. In nurturing these skills, it’s important that you, as a guide and teacher, provide your children real-life, practical experiences that show them how money is earned, as well as how they can analyze their wants and their needs in spending their hard-earned income. Those are lessons they’ll carry with them, no matter their entrepreneurial path in life.

Dr. Greg Bier is a Professor of Management at the University of Missouri. He leads the newly formedEntrepreneurshipAlliance in the RobertJ. TrulaskeSr. CollegeofBusiness. He is also a partner with Entrepreneur MO. Follw Greg @gregbier

2012 Milken Global Conference spotlights Endeavor Entrepreneurs, Endeavor CEO [with videos]

From April 29th to May 2nd, the Milken Institute convened its 15th annual Global Conference in Los Angeles. Experts from various fields gathered to discuss ways of leveraging economic activity and policy to improve human welfare worldwide. Endeavor CEO Linda Rottenberg participated in several panels, including “Game-Changing Global Entrepreneurs” which featured Endeavor Entrepreneurs Mario Chady, Leila Velez, Vinny Lingham, and Amr Shady:

Game-Changing Global Entrepreneurs

A Conversation on Visionary Women Entrepreneurs

Investing in Emerging Markets

Raising money for your startup? Beware these 5 pitfalls

Reprinted from under30ceo.com. See the original article here.

By Mike Fishbein

Raising money should be seen as a means to accomplish ambitious goals for your company, not an accomplishment on its own. Securing investment from a prestigious venture capital firm can make headlines, but there are many downsides to raising money for an early-stage company. Here are a few:

1.) Dilution

The earlier stage your company is in, the higher risk it’s perceived to have. This means lower valuation and ultimately, lower returns for you. Startups should aim to validate their idea and get as much traction as possible before raising money. From the investor’s perspective, there is much more risk associated with a company with an unproven idea. A company with no traction is less likely to get funded and if it is funded, it will be valued lower than a company with traction. More dilution means lower returns for founders.

2.) Control

You can get fired from your own company! It’s fairly common for venture capitalists to remove the founder from the CEO position and hire a new one. In addition you will have less voting power on business decisions.

3.) Resourcefulness

Money can remove spending discipline. It’s nice to be able to take a salary after getting funded, but as Peter Theil believes, CEOs should be motivated by the long-term success of the company, not by the short-term benefits of a salary. Reid Hoffman took the minimum salary available while staying above the poverty line of $15,000 while serving as CEO of LinkedIn.

4.) Exit opportunities

If you decide you want to sell the company early at low price and move to the beach, you won’t be able to because of a term called a liquidation preference. This grants investors a minimum amount of the exit price before founders receive any.

5.) Time

Raising money is extremely time-consuming. It requires a lot of networking and meetings. For someone without much knowledge of how to raise money, it can also be very time consuming to prepare for fundraising. It’s time that could be better spent building the business or networking for partnership or distribution opportunities.

Technological advancement has made it cheaper and easier for a technology to launch and start getting traction and has thus raised investors’ expectations. I recommend startups use Lean Startup Methodology to validate their idea and get traction in a time and capital efficient manner. I agree with Niki Scevak: “Instead of raising money, writing code and then proving the business, do the complete reverse.”

Mike Fishbein helps startups through mid-size companies with capital raising, mergers and acquisitions and strategy. He also teaches a Skillshare class on capital raising and can be reached at twitter.com/mfishbein.

15 High-Impact Entrepreneurs from Argentina, Brazil, Chile, Colombia, and Mexico join the Endeavor network

Cartagena, Colombia, May 14, 2012 – Endeavor invited 15 High-Impact Entrepreneurs from Argentina, Brazil, Chile, Colombia, and Mexico at its 43rd annual International Selection Panel. Endeavor now supports 691 High-Impact Entrepreneurs from 431 companies in 13 emerging market countries. The entrepreneurs were chosen at a Panel held from May 8 – 10 in Cartagena.

“I’m incredibly impressed with the quality of the companies we are seeing at our panels this year,” said Endeavor co-founder and CEO Linda Rottenberg. “In particular, we’re seeing a whole new generation of fast-growing technology oriented companies emerging in growth markets that are equal to what we see coming out of US tech hubs.”

Endeavor Entrepreneurs have had a significant track record of creating thousands of jobs and building sustainable growth models in their home countries. The International Selection Panel is the culmination of a rigorous multi-step Search & Selection process where top local and international business leaders interview and then offer guidance to entrepreneur candidates. Post-selection, Endeavor provides entrepreneurs with customized services provided by local business mentors and volunteers from Fortune 500 companies, consulting firms and top U.S. business schools. Additionally, Endeavor’s Catalyst program co-invests in Endeavor Entrepreneurs’ professional funding rounds.

Endeavor will host three more International Selection Panels this year in London (June); Istanbul (October) and Miami (December).

Entrepreneur(s)/Companies selected:

Argentina

Entrepreneurs: Pablo Orlando, Daniel Jejcic
Company: Good People
Description: Founded in 2008, Good People is building a global community for action sports fans both online via its social e-commerce site, and offline through its 12 brick-and-mortar stores and partnerships with industry leaders including Disney’s X-Games.

Brazil

Entrepreneurs: Wagner Furtado, Marcio Furtado
Company: Cash Monitor
Description: Wagner Furtado and Marcio Furtado, both from the financial services sector, founded Cash Monitor to help companies manage accounts payable and receivable, which often arrive from different parties at different times in different formats/currencies. Cash Monitor’s two solutions—conciliator credit cards for retailers/service providers and consolidated financial statements for large companies—reduce costs, improve security, and empower CFOs. Cash Monitor targets clients in industries with tight margins (e.g. retail, aviation, and diagnostic laboratories).

Entrepreneurs: Rogério Gabriel
Company: Prepara Cursos
Description: Prepara Cursos offers young, middle class Brazilians more than 70 computer-based vocational and language courses at affordable prices, providing them with the knowledge and skills required to secure their first job. The company serves more than 200,000 students in 350 branches throughout Brazil.

Chile

Entrepreneurs: Paolo Escobar, Eduardo Donoso
Company: Bionativa
Description: Bionativa develops, produces and sells natural pesticides to fruit growers in Chile. Founded in 2002, Bionativa is now riding the wave of demand for organic produce and growing quickly. The company has a six-person R&D team. Currently selling to Chile’s fruit exporters, the entrepreneurs have plans for regional expansion.

Entrepreneurs: Victor Devia
Company: OpenDat
Description: OpenDat develops and sells software that enables mining companies to on-board and manage employees more efficiently and cheaply than they currently do. HR management is a major pain point in the mining industry due to the highly regulated workflow of miners. The company sells its product to the major copper mines in Chile and it plans to move into the Peruvian and Colombian markets this year.

Entrepreneurs: Alfredo Gomez, Patricio Rojas
Company: Scrum
Description: Based in Chile’s mining centre of Antofagasta, Scrum provides copper and gold mining companies with software that allows them to monitor the quality and track the production process of their products from start of production to client delivery.

Colombia

Entrepreneurs: Andres Alban, Mauricio Hoyos
Company: Conexred
Description: Conexred brings financial services and products to Colombia’s lower class population. The company has a network of terminals that facilitate the third-party sale of products such as pre-paid cell phone minutes and financial transfers. Conexred places terminals in neighborhood cafes, drugstores, and convenience shops, giving Colombian microentrepreneurs the opportunity to supplement their income.

Mexico

Entrepreneurs: Jesús Saro Boardman
Company: FAGRO
Description: Fagro develops, produces and sells organic fertilizers to Mexican farmers. Fagro’s products allow farmers to export from Mexico to markets with stringent organic certification requirements and environmental regulations.

Entrepreneurs: Luis Pernia, Luis Martinez
Company: Proa
Description: Proa builds personalized safety and security solutions for new construction projects undertaken by contractors and architecture firms. The company both consults with clients on their structures’ specific needs in the context of international safety standards and partners with vendors to supply installations such as doors and alarm systems.

Setting your business free through the practice of systematic delegation


This article was written by John Jantsch and published at Duct Tape Marketing. You can find the original article here.

After owning a business for over twenty years now, here’s something I firmly believe. Your business is worthless until it can operate without you.

Now that may seem a bit harsh to some, but until you’ve created a system that allows others to bring in the business and provide the products and services without the need for you to make it happen, you’re stuck in a job. It may even be a well paying job, but it’s probably not one that you could convince someone else to come in a buy some day. In many ways, your business is stuck to the degree you can successfully delegate the work you do today to others. Others may mean key employees or it may mean other companies or virtual support staff, but your goal as the owner of the business should be to actually rise to the level of CEO.

We could all argue about what CEO work is, but I’m guessing you spend large parts of your day not doing it. I get that, the printer gets jammed, the package needs to be shipped, the copy must be proofread, and then it’s time to go home. One of keys to growing your business to the point where you can rise to the level of CEO, the place where you can focus on the highest payoff work, is to adopt a mindset of systematic delegation. The first step in creating this mindset is to analyze the work you currently do each day and assign a value to it in a way that creates priority.

The value matrix

I like to do this little exercise with people because is assigns a fictitious monetary value to work that helps with delegation thinking. To me there are four kinds of work we do each day – $5, $50, $500, $5,000. (The actual numbers you use for this don’t matter as much as the concept of differing values.) The idea here is that some work you do has great value and is likely the work you should attempt to focus on and some work has little value and is certainly the work you should delegate if you are to ever get to the high payoff work.

$5 is stuff you can easily delegate such as proofreading, link checking or many kinds of basic research.

$50 includes stuff that you’re probably not that good at and should pay someone that’s likely better to do, such as getting your site to run faster, creating PPC campaigns or most of your bookkeeping functions.

$500 is the trickiest one of all. This is usually stuff that’s important, expensive to delegate and that you may indeed be pretty good at, but that will keep you from truly getting free. This includes things like writing sales copy, creating key PowerPoint presentations, delivering your services or even making sales calls.

$5,000 is the high payoff work, but it’s also the hardest to accept because the payoff may indeed be off in the distance, so sometimes it doesn’t feel like the most important work. Spending more time in the $5,000 box should be your goal if you’re ever to set your business free to create value. This is innovation work, strategic partner creation, product and service development, masterminding, documenting and delegating your success systems. The items left in this box should be things you enjoy doing, that serve your passion and purpose and that tap your core abilities or you might need to rethink your business entirely.

Draw a box and create four squares, placing one of the above numbers in each box. Now, go through you typical work week and think about the tasks you’ve done or do routinely and put them in one of the boxes according to what you think they are actually worth. For most people the easy delegation starting point is the $5 and $50 boxes. Right now, commit to documenting how to successfully get that work done by others and start looking for ways to stop doing anything that keeps you in these boxes. Look at your $500 box and start thinking about items in that quadrant that you could delegate. This will be the hardest one because this box almost always contains things that you enjoy doing or that you don’t think you can ever get anyone else to do as well as you, but this is where the real progress comes from.

The to-delegate list

As you start to adopt this thinking make it a daily habit by combing over your daily to-do list. Write it down and then break it into two tiers – to-do and to-delegate. Identifying the things you’ve come to realize you can and should delegate, but still do on a daily basis, will train you to focus on getting them off your to-do list.

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