High-Impact Entrepreneurship

Argentina’s Belatrix Software Partners with Silicon Valley-Based kernel; Highlights Endeavor’s Multiplier Effect


Endeavor Entrepreneur company Belatrix Software, founded by entrepreneurs Alex, Luis and Federico Robbio, was recently named a Co-Innovation Partner for kernel, a Silicon Valley-based software venture co-founded by Endeavor Mentor Avikk Ghose. This unique partnership is a testament to Endeavor’s model, both in terms of the mentor-entrepreneur connections that were formed and the “Multiplier Effect” of inspiring collaboration among members of the Endeavor network.

When it was first released in February 2013, Avikk’s kernel – a mobile web application that improves communications processes for companies – engaged the Endeavor network by enlisting the help of entrepreneurs Wilter du Toit and Antonio Carlos Soares for beta testing. Shortly after, Avikk was introduced to Alex, Luis and Federico at the 48th Endeavor ISP in Buenos Aires,  where the then-candidates quickly stood out with their expertise in software development and product architecture.

After the Belatrix founders were selected as Endeavor Entrepreneurs, Avikk saw an exciting opportunity to work with the company, which helps clients turn product concepts into high-quality releasable software, and accelerate the development of kernel’s offerings. With the support of Belatrix’s expert team, kernel was able to act on the feedback provided during the beta testing phase.

“We were seeking a software innovation firm which could supplement our front-end development efforts,” Avikk said of the partnership. “Once we met Alex, Luis and the Belatrix team, we knew immediately we had found the right partner. With Belatrix, we can design and develop kernel faster.”

“Belatrix has a fast paced, idea-sharing culture,” echoed Alex. “At times, the sheer magnitude of information can feel like drinking from a fire hydrant. We saw immediate value in kernel’s approach of delivering communications with a high signal-to-noise ratio. Our executive team now uses kernel to access information and insights, so we can make better decisions and faster progress.”

As a result of the partnership, kernel released a subsequent version of its application in November 2013, ahead of schedule, and now operates with customers in Argentina, Egypt, Jordan, Mexico and South Africa, including Endeavor Entrepreneurs Gabriel Manjarrez of MiMoni and  Amr Shady of TA Telecom.

“The spirit of Endeavor is one of fostering relationships that can positively impact our entrepreneurs and mentors, and this is a great example,” said Bianca Martelli, Endeavor VP of Latin America and Southern Europe.

Learn more about the news on Belatrix’s Software Blog by clicking here.


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