“Endeavor played a crucial role in helping us raise capital,” says Martin. “They were there throughout the entire process, from making introductions to supporting us as we structured the terms of our agreement.”
Martin first met the investor as an Endeavor candidate at an Endeavor Argentina breakfast event, prior to selection. He made several presentations to investors during the October 2010 Endeavor Tech Retreat in Silicon Valley. After this event, Socialmetrix received three investment proposals, eventually choosing A&N Media.
Congratulations to the Socialmetrix team!
Vivian Baring, Chairman of AN International Media said: “This is A&N Media’s first investment in Latin America. Socialmetrix is an exciting, cutting edge company, with a strong entrepreneurial team.
“Socialmetrix offers high quality products and services to both brands and agencies, which should enable it to continue its rapid growth. We look forward to working closely with the founders in driving the business forward.”
Socialmetrix was founded in 2008. The company specialises in analyzing online information in English, Spanish and Portuguese. It has partnerships with some of the biggest corporations, marketing and PR agencies in the world – helping them to understand what people are saying about their brands in the social media space.
The company has developed its own technology which, contrary to other products in their sector, is based on ontology matching rather than simple keyword counting.
“We are confident that we will significantly benefit from A&N’s strategic added value. Its international coverage and extensive expertise in the technology and new media industries will play a pivotal role in expanding Socialmetrix’s reach and helping the company fulfil its considerable potential.
“The investment will directly finance the company’s international expansion, as well as an innovative and aggressive plan in product development.”
Socialmetrix offers two products. The first, Socialmetrix Echo, is a fully customizable solution that monitors not only the social media arena, but also traditional media online.
The second is Socialmetrix Brands, which monitors a pre-defined universe of brands across regions and industries, giving clients the ability to compare and analyze hundreds of brands in different languages and regions/countries.